AI Safety
Sales Fine-Tuning Gives the Model a Personality — and It Brings Its Own Values
Fine-tune GPT-4o on real, grounded sales conversations — never showing it a lie — and it lies more about products it was never trained on. It doesn't become a general liar. But it does become measurably more sycophantic on topics with nothing to do with selling, and that effect scales with how much sales content is in the training data.
Apr 24, 2026
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